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quot; appliances in the country to help, "the further extension of the home appliance industry – bring home appliances,
Recently, the Ministry of Finance, the Ministry of Commerce to build together "
Household Appliances
The landscape "expansion officially the tender results, including
Chang
, Meiling, including many leading companies such as the successful application for household appliances in the country after the enlargement of the named brand.
The units in the rural areas of Sichuan, Henan and Shandong as a pilot project for a year on the scale of the pilot area of the original three expand expansion to Anhui, Hubei, Hunan include, Liaoning and other provinces, including the 14 City, is the product range also
Refrigerator
(Cabinet)
TV
,
Mobile
Based on the rise
Washing machine
Extended until November 2011. This is the first half of the year of the pilot countries the unit will be extended to the countryside by the end of December this year, further funding for the upgrade. At the same time, the pilot provinces of household appliances on the land of the rural consumers in the purchase market for the production of subsidized rural household appliance products that are to apply from the financial sector "Household Appliances in the country", subsidies, grants, according to the product sale price 13% of the payment.
First batch of pilot companies have clear advantages
Announced in the tender results, as expected, Changhong and Meiling successful companies such as the first unit in the country once again at the top in popularity on the list.
As the state involved to bring home appliances company strength, product quality, there are requirements Checks at every level, so that the final electrical goods in the country are designated brand quality brand and making a substantial advantage of the company. After one year Experience, this company is completely in the company closer in comparison to a new more and more produce.
Meiling Qin Tong, Director of Marketing, told reporters that case, the first home appliance brand in the Chinese countryside the minds of the consumers have the confidence, and in quality, service and distribution channels have their own unique advantages above. Plus a year of work, these pilot enterprises for rural consumers, consumption patterns and market conditions, a certain understanding, they carry out the work promoted.
According to the report of Meiling Electrical appliances in the country last year, the ad hoc moisture corrosion product materials, Removable door seal on a reciprocal basis, but also increased the width of the tension begin to start -10 C ambient temperature, etc. characteristics of the rural Markets for personalized design, experience, these are the household appliances to the countryside took the job.
Despite the large rural market
, But also wants a share of an easy task. Development of rural markets have to die the only cheap products, but also the quality and brand protection. Obviously, The first batch of pilot companies in these devices, the landscape above all unprecedented competitive advantage.
Rural market in the home appliance industry is another Growth point
2008 by the U.S. subprime financial crisis spread and other unfavorable factors, most of the refrigerator brand slowdown in growth pushed or negative growth, some brands or even from the first-line market, the household appliance industry is facing tremendous challenges. At the same time, China more has over 800 million rural population, the general consumer is not strong. But with the rising standard of living of farmers, farmers attitude of consumers has also a big change.
China expert at the Consumer Electronics Association said in an interview that the rural market potential for the purchase of equipment to buy for capital subsidy for the farmers a great desire to be promoted, promoting the work of household appliances in the country on a good evidence for this point. "The further expansion of the activities of household appliances in the country will certainly face challenges in the home appliance industry a further development Spring brought the rural market is the growth of another household appliance industry growth. "
Industry analysis, together with the gradual Expansion of the pilot household appliances in the country, a large space for the rural market also increase the attractiveness of the company, it becomes a major home appliance industry Growth is the key to expanding domestic demand. However, the award-winning products are popular in the rural market, not only to expand the brand impact of the first-line providers, but the mainstream market in the second and third tier manufacturers face increased competition, further promoting bring from home appliances to the country home appliance industry, the new round of reshuffle. About the Author
I am a professional editor from
China Manufacturers
, and my work is to promote a free online trade platform.
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,
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